Travel and Tourism Guide



Tourism, Tourist Guide and Interpretation
"Stories New And Stories Old, Stories Kept And Stories Told"
(Gabriel J.Cherem, 2000:303)
Abstract
This paper examines the importance of interpreting culture of the tourist destination. There is found a lot of stories, myths, legends, ceremonies, traditions, symbols which are memorized by the certain knowledgeable persons of the local area. They are believed to be the cultural preservationists. If it is to be transferred to the academic actors such as qualified tour guides anthropologists and ecologists they would interpret it scientifically. This interpretation will play an important role for presenting authenticity to the tourists. The alienated tourists will be seeking for authenticity. The interpretation of culture helps to reconstruct the culture of the community also called reconstructed ethnicity and force for cultural preservation. Therefore, the ‘interpretation’ as a discourse should be taught at the academia within the framework of tourism education and ideology. The guide as interpreters or storykeepers and storytellers should be encouraged by the concerned authorities

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