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What is Wildlife Photography? In today’s modern world, natural settings are rapidly diminishing. This means that the wildlife that lives in these natural settings is diminishing as well. In fact, scientists estimate that human encroachment causes several animal species to become extinct each and every day. Preserving these natural settings and this wildlife can be rather difficult, but there are now programs in place to help prevent this. In the meantime, however, some professionals are using this time to preserve this precious wildlife in a different way – with photographs. Wildlife photography is a type of photography that focuses on taking photographs of wildlife, or non-domesticated animals. This type of photography is important not only for its artistic value, but also for its scientific value as well. Unlike many other types of photography that rely on staged and posed subjects, wildlife photography does not. The subjects in this type of photography are wild animals, and...

50 essential photography tips Aperture 1. Understand aperture The most fundamental element any photographer should understand is aperture. The aperture is the physical opening within your lens that allows light through to the sensor (or film in an older camera). The wider the aperture opening, the more light can pass through, and vice versa. The size of the opening, which is regulated by a series of fins encroaching from the edge of the lens barrel, is measured in so-called f-stops, written f/2.8, f/5.9 and so on, with smaller numbers denoting wider apertures. If you find this inverse relationship tricky to remember, imagine instead that it relates not to the size of the hole but the amount of each fin encroaching into the opening. A narrow opening is regulated by a large amount of each fin encroaching into the barrel, and so has a high f-stop number, such as f/16, f/18 and so on. A wide opening is characterised by a small number, such as f/3.2, with only a small amount of eac...

What Is A Logo? To understand what a logo is, we first must understand what the main purpose of logos is. The design process must aim to make the logo immediately recognizable, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand or economic entity, and its shapes, colors, fonts, and images usually are strikingly different from other logo in the same market niche.   Logos are used to identify . Paul Rand, one of the world’s greatest designers states that “a logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it   identifies . A logo is rarely a description of a business. A logo derives   meaning   from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it represents is more important than what it looks like. The subject matter of a logo can be almost anything.” What Makes A Good...